Brand Management & SEO
Why Do I Need Brand Management?
Brand management refers to actions, generally preventative, that are taken to ensure that the brand value you’ve build with your customers and stakeholders is protected from bad actors. This can include, but is not limited to, ensuring that assets (think domain names) that might be considered to have no value, actually be evaluated for their potential to be used by a malicious actors, and instead of discarded be retained. Further, assets that are generally thought to have no value, seen though a different light, might actually have residual value.
Overall, brand management is about protection of what you’ve built. It’s about looking at assets through multiple potential futures, and deciding on an action in the present. We all want to keep what we’ve built, and customer and stakeholder goodwill is a large part of that.
Great! So, what is SEO, and why do I need it?
SEO, or search engine optimization, refers to showing the major search engines that your site has value — generally referred to as “relevance” — for a set of desired keywords. There are many methods to do this, some of which are sustainable, and some of which break the rules for short term gain. We focus, and only perform, sustainable SEO that benefits your company or organization in the long-term.